People when freelancing make the same amount, if not more than they did when working full-time.
According to a report by Upwork, a popular freelance job portal.
Freelancers supplied 1.2 trillion dollars to the US economy even during the COVID-19 pandemic and a global recession.
That’s a 22% rise from the previous year.
At the same time, more people are realizing the benefits of being a self-employed professionals.
It gives the independent contractor in terms of work-life balance.
Freelancing provides a living for 36% of Americans, and that number is continually rising.
Making it more vital than ever to make sure you’re doing everything you can.
In order to grab your fair share of all the profitable freelance work available.
Whether you’ve been a freelancer for a few months or a few years,
If you’re a seasoned freelancer looking to expand your small business, there are some practical steps you can take to acquire work and make the most of your time and effort.
Some may necessitate more work and planning today, but this investment will pay off in higher future profits for your company.
Make the most of every opportunity:
It’s a good idea to keep your eyes out for new opportunities if you want to boost your profits.
Client budgets fluctuate, loyal contacts may move, and, as we all know, an unanticipated incident such as a global epidemic can occur.
In a flash, you can have an impact on your small business.
But, most crucially, there may be other projects that pay better and are more intriguing.
As a result, make it a habit to never pass up a solid employment lead or a referral from a client or coworker.
Always reach out to introduce yourself and learn more about any freelance opportunities that arise.
You may discover that the project will not begin for another month.
Which would be ideal for your freelance schedule.
Even if the scheduling doesn’t work out, it gives the client the opportunity to learn about your freelance past and keep you in mind for the next fantastic assignment.
Of course, saying it is easier than doing it.
When you’re completely buried in freelance work, it’s difficult to switch gears and follow up on leads.
However, by planning ahead and having an up-to-date portfolio, résumé, and a selection of case studies on hand.
You can make a positive first impression on a promising and well-paying future freelance customer.
Create a portfolio of your greatest work quickly:
Creating a portfolio of your best work requires time and thought, which you don’t have if you’re juggling many freelancing projects.
Set aside some time to assemble your best work and make it available to clients via an online link or PDF, or keep a supply of pre
Also, make sure your portfolio can be rapidly updated with your most recent jobs and personalised to each client’s demands.
Basics of a portfolio:
- State your area of expertise or specialization: Instead of “Freelance Writer,” or “Freelancing” be more specific so that you can attract the clients and work that you wish to perform.
Use terms like “speechwriter” or “internal communications specialist” in your job descriptions.
- Samples of related work: This is your chance to show off your greatest work, as well as the services you offer and a quick description of how you help your clients achieve successful results.
- Short one- or two-sentence testimonials: Previous employer’s and clients’ statements demonstrate that you are a reliable collaborator who does good work.
So that clients may quickly locate you for all of their future projects!
Update your resume on a regular basis:
If you’ve been freelancing for a while, you might not think you need one.
After all, your freelance reputation and experience speak for themselves.
However, some firms and clients require a resume as part of their employment procedures.
Or they may have advertised the job online and had a flood of responses, and they don’t have the time or resources to review everyone’s portfolio.
A current CV provides a brief overview of your freelance experience and qualifications, allowing you to get to the top of the pile.
Maintain a database of case studies:
A potential client may want to know more about you than just what you did.
They’re curious as to how you achieved it.
The strategic thinking, concepts, and know-how that went into making your work When you finish a project get into the practice of creating a quick case study.
When new opportunities arise, you’ll be able to choose from a library of excellent case studies.
To demonstrate to potential clients how you can satisfy their specific requirements.
Your case studies don’t have to take up a lot of time.
In fact, it’s better to keep them short and sweet so they can tell straight away that you’re the right person for the job.
- Describe the problem, for example, creating packaging for a new product aimed at teenagers.
- State the services you offered and the solution you created.
- Show the procedure.
- Share the successful outcome, such as a landmark product launch or a satisfied client.
Make your present clients more valuable:
It’s often easier to start with what you have.
So, before you go for freelancing and seeking for new clients to boost your income.
Look at your current ones and see what else you can do for them.
After all, they already know how wonderful you are and how well you know your industry.
Demonstrate the added value you can deliver.
With your fresh new ideas and services based on their business aims and goals.
For instance, if you’ve been producing external business speeches and you know they want to increase their company messaging to employees.
For every freelancer or self-employed professional, referrals are gold!
Just ask any electrician or plumber who has created a thriving small business based on satisfied customer referrals.
However, requesting clients for referrals is a normal freelance behavior.
Especially in creative fields like graphic design or writing and editing.
To be honest, many clients are flattered when they are requested to refer others.
It demonstrates that you value their perspective and believe that their proposal has the potential to influence others.
However, make certain you’re asking the appropriate individual.