The marketing industry is continually changing and keeping up with current social media trends. However, if you work hard enough, you may stay ahead of the pack in the marketplace.
We saw how swiftly the marketing sector changed in 2021. During the COVID-19 pandemic last year, marketers embraced digital transformation more than ever before as they reacted to continuously changing virtual and hybrid corporate landscapes. Then, when countries slowly reopened and more people exited the house, some businesses experienced a drop in virtual interaction and internet traffic that they had previously relied on.
Social Media Marketing is one constant that will not change in the year 2022. The importance of staying relevant in this field will help you in making your brand.
How Can Social Media Trends Help CMOs?
According to the most recent CMO survey, social media has become even more crucial to marketers, and organizations are experiencing a higher return on their social media efforts. Social media will continue to play a significant role in attracting clients in 2022. Marketing leaders must design their social media marketing strategies in line with the newest shifts and meet their clients where they spend their time to profit from this and optimize their opportunities.
Are you not aware of what trends you should follow to help your brand grow? If yes, keep reading as we’ve listed 5 social media trends that CMOs should watch out for in 2022.
5 Social Media Trends For CMOs
1. Create Video Content
Video content on social media platforms has gained more popularity in recent years. Let’s take the example of reels on Instagram. Reels add to the overall success of Instagram marketing! Many have compared Reels to TikTok, with some speculating that Instagram’s latest update is intended to compete with TikTok’s rapid development.
Reels should be an important part of your marketing approach in 2022. Consumer expectations are changing, and Reels have already gained traction among Instagram’s one billion monthly active users. By tapping the Reel at the top of the screen, Invested users can access the never-ending Reels feed on the Explore page.
Influencer marketing will become more specialized. This will include influencers that specialize in more specialized areas that make the most sense for your company, as well as influencers with perhaps smaller but more engaged followers.
Rising stars will be influencers with fewer followers but a more targeted audience. It should come as no surprise that the more money spent on influencer marketing, particularly in a specialized industry, the more significant the ROI becomes.
Because of the availability of creative tools, a new type of influencer has emerged: the Creators. By employing these technologies to create original products, creators vary from conventional influencers who rely on seeing the world around them. Marketers now have to deal with two kinds of influencers for branding and harnessing engagement. Creators provide an additional micro-influencer potential by demonstrating the value of a solution.
3. Social Media Advertisements
Marketers should not stop paying attention to new ad features just yet, because digital advertisements will almost certainly continue to provide valuable customer journey messaging. However, as technology advances, the need to demonstrate ROI will become more important.
4. Customer Service
Customers have grown accustomed to making purchases online — whether grocery delivery or making an appointment — and now expect quick replies to customer care requests as well. Customer service-focused social media networks have long existed. The epidemic has merely expedited the spread of these technologies.
To get the most out of new social media platform features, CMOs should focus on improving customer service.
5. The Hype Of Metaverse
People are becoming more interested in augmented reality (AR), yet there are still some doubts. Many studies have found that consumers have conflicting feelings about augmented and virtual reality (AR and VR). “According to Bizrate Insights, roughly four out of five Americans have not used or are not interested in using augmented reality and virtual reality while shopping.” However, eMarketer claims that this is the case for 23% of people who haven’t been extremely interested in learning more.
As the metaverse’s rising competitiveness continues in 2022, hesitancy may change. Microsoft introduced Mesh, a metaverse for its Teams platform, while Facebook renamed it Meta to better maximize its investment in augmented reality. The metaverse’s high-profile interest is significant because it can lure downstream AR innovators and suppliers into the spotlight.
Marketers should be willing to try out augmented reality as a method to improve customer experiences. Snapchat has demonstrated this by building virtual pop-up stores for Wal-Mart and Coca-Cola.