Serious writers always come up with article ideas without overthinking the procedure. They know that each article they publish is a piece of a giant content marketing arena.
But the idea of generating content consistently often kicks us out before the starting bell even rings.
It can be tough to consistently write fantastic content that persuades visitors to stick around and learn about your unique selling proposition{USP}.
So, how do you break this chain and write consistently for your blog?
The pro writer’s approach to killer article ideas
Let’s imagine you’re the marketing director for a website that makes and sells boxing equipment.
You want to use business blogging to spread the passion, care, and knowledge your company puts into creating its personalized gear. The issue is that your message needs to be a few paragraphs.
Your small, single content looks more like a press statement or About page than a self-explanatory story that spreads across multiple blog posts.
You’re stuck with limited material when you must develop a fascinating content series of many articles that help boxers and boxing enthusiasts find your merchandise.
Instead of “throwing in the towel” and losing a marketing opportunity, look at your situation creatively. You can learn how to write articles fast by having a massive list of ideas ready to use.
Here are a few ways a boxing equipment business could approach blog post writing. Note that to your niche to make your website a new resource in your industry.
Article ideas about products
These article topics are helpful when focusing on the value addition of your products or services.
1. Tell stories
It is where you show off your love of storytelling with storytelling. Feature your products in different blogs rather than simply listing that you sell gloves, bags, mouthguards, tape, etc. What are their special benefits? Which qualities make them unique? How are they the perfect purchase for your customer?
2. Customer testimonials
After you’ve published articles that spotlight each of your products, create additional posts with reviews about those products. Link the new headquarters to relevant old ones.
3. Reader discounts
Please show appreciation for your blog readers by awarding them special offers or giveaways. After you’ve selected the right email software for your business, you can add an incentive to subscribe to your website, like a freebie or discount offer.
Article ideas that share your company’s story
People are often interested in your company’s values, so feel free to share your story in blogs.
4. Employee profiles
Love your team? Show that your employees are true boxing enthusiasts. You can format these posts in a “Question & Answer” format to make them accessible. What’s their daily role? How does their skill set contribute to the company’s business objectives? You can add so much value with such easy additions to your articles.
5. Behind-the-scenes article ideas
Here’s another chance for you to tell stories — this time about day-to-day activities. They may seem mundane to you, but routines at your organization give insight into your operations. What’s it like to work at your company? Which best practices differentiate you from competitors? Why do customers love your products?
6. Philosophy
Use your blog to describe your mission statement (such as a writer manifesto) in a personable way. The appropriate casual tone on your blog allows you to make professional jargon more understandable. Why do you make and sell boxing equipment? What problems do your products fix? Why is your quality unparalleled?
7. Captivating visuals
Show your products in action with photos, slideshows, and videos. It is especially useful if you’re in an athletic or active industry like boxing because images help potential customers understand what it’s like to own your specific brand.
Article ideas that educate and illuminate
Your blog is the perfect place to share your knowledge and expertise.
8. Exclusive interviews
Always stay on the lookout for ways to educate your audience … one easy way is sharing the wisdom of other people in your industry. Asking professional boxers and trainers for their best tips will also help you consider additional blog post ideas.