Close Menu
    What's Hot

    UAE’s Economic Diversification Fuels Projected 5.7% GDP Growth in 2024

    February 4, 2025

    Will AI Replace Entrepreneurs?

    February 2, 2025

    SGF Expands to Bhopal: A Culinary Revolution in MP Nagar Bhopal

    January 26, 2025

    SGF Expands to Gurgaon: A New Culinary Journey at Baani Square

    October 1, 2024
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram LinkedIn
    UBOUBO
    NOMINATE FOR AWARDS
    • Home
    • Top Global News
    • INFO-TECH
      1. Social Media
      2. How-To
      3. Computer & Laptops
      4. Mobile & Tablets
      5. Gadgets
      6. View All

      Social Media Trends CMOs Should Look Out For In [2023]

      April 10, 2023

      5 Best Video Editing Apps For Social Media

      March 30, 2022

      Effective Social Media Strategies: Tips and Tactics for Success

      March 15, 2022

      WeChat: What You Need To Know

      March 7, 2022

      How to Write a Tagline That Truly Works

      March 31, 2022

      Creative Writer vs Content Writer: Key Differences

      March 25, 2022

      16 Knockout Article Ideas: How to Write Regularly for Your Blog

      March 9, 2022

      How to get a job in the finance industry

      March 2, 2022

      Intro to Cloud Computing: A Beginner’s Guide

      March 9, 2022

      OnePlus 10 Pro- The launch we are waiting for!

      March 29, 2022

      Best Android Phones For 2023

      March 15, 2022

      The most valuable brands in 2023

      March 14, 2022

      Huawei launches Smart Glasses with Detachable Front Frame along with MateBook X Pro.

      December 25, 2021

      UAE’s Economic Diversification Fuels Projected 5.7% GDP Growth in 2024

      February 4, 2025

      Will AI Replace Entrepreneurs?

      February 2, 2025

      SGF Expands to Bhopal: A Culinary Revolution in MP Nagar Bhopal

      January 26, 2025

      SGF Expands to Gurgaon: A New Culinary Journey at Baani Square

      October 1, 2024
    • Markets
    • Crypto
    • Funding
    • More
      • Retail
      • Entrepreneurs
      • Automotive
      • Healthcare
      • Industries
      • Technology
      • Companies
        • Apple
        • SamSung
      • Fintech
      • Marketing
      • Real Estate
      • Sales
    UBOUBO
    Home»Info-Tech»Social Media»Social Media Trends CMOs Should Look Out For In [2023]

    Social Media Trends CMOs Should Look Out For In [2023]

    Anjali SinghBy Anjali Singh4 Mins Read Social Media April 10, 2023
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    #image_title
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The marketing industry is continually changing and keeping up with current social media trends. However, if you work hard enough, you may stay ahead of the pack in the marketplace.

    We saw how swiftly the marketing sector changed in 2021. During the COVID-19 pandemic last year, marketers embraced digital transformation more than ever before as they reacted to continuously changing virtual and hybrid corporate landscapes. Then, when countries slowly reopened and more people exited the house, some businesses experienced a drop in virtual interaction and internet traffic that they had previously relied on.

    Social Media Marketing is one constant that will not change in the year 2022. The importance of staying relevant in this field will help you in making your brand.

    How Can Social Media Trends Help CMOs?

    According to the most recent CMO survey, social media has become even more crucial to marketers, and organizations are experiencing a higher return on their social media efforts. Social media will continue to play a significant role in attracting clients in 2022. Marketing leaders must design their social media marketing strategies in line with the newest shifts and meet their clients where they spend their time to profit from this and optimize their opportunities.

    Are you not aware of what trends you should follow to help your brand grow? If yes, keep reading as we’ve listed 5 social media trends that CMOs should watch out for in 2022.

    5 Social Media Trends For CMOs
    1. Create Video Content  

    Video content on social media platforms has gained more popularity in recent years. Let’s take the example of reels on Instagram. Reels add to the overall success of Instagram marketing! Many have compared Reels to TikTok, with some speculating that Instagram’s latest update is intended to compete with TikTok’s rapid development.

    Reels should be an important part of your marketing approach in 2022. Consumer expectations are changing, and Reels have already gained traction among Instagram’s one billion monthly active users. By tapping the Reel at the top of the screen, Invested users can access the never-ending Reels feed on the Explore page.

    2. Influencer Marketing

    Influencer marketing will become more specialized. This will include influencers that specialize in more specialized areas that make the most sense for your company, as well as influencers with perhaps smaller but more engaged followers.

    Rising stars will be influencers with fewer followers but a more targeted audience. It should come as no surprise that the more money spent on influencer marketing, particularly in a specialized industry, the more significant the ROI becomes.

    Because of the availability of creative tools, a new type of influencer has emerged: the Creators. By employing these technologies to create original products, creators vary from conventional influencers who rely on seeing the world around them. Marketers now have to deal with two kinds of influencers for branding and harnessing engagement. Creators provide an additional micro-influencer potential by demonstrating the value of a solution.

    3. Social Media Advertisements

    Marketers should not stop paying attention to new ad features just yet, because digital advertisements will almost certainly continue to provide valuable customer journey messaging. However, as technology advances, the need to demonstrate ROI will become more important.

    4. Customer Service

    Customers have grown accustomed to making purchases online — whether grocery delivery or making an appointment — and now expect quick replies to customer care requests as well. Customer service-focused social media networks have long existed. The epidemic has merely expedited the spread of these technologies.

    To get the most out of new social media platform features, CMOs should focus on improving customer service.

    5. The Hype Of Metaverse

    1. People are becoming more interested in augmented reality (AR), yet there are still some  doubts. Many studies have found that consumers have conflicting feelings about augmented and virtual reality (AR and VR). “According to Bizrate Insights, roughly four out of five Americans have not used or are not interested in using augmented reality and virtual reality while shopping.” However, eMarketer claims that this is the case for 23% of people who haven’t been extremely interested in learning more.

    As the metaverse’s rising competitiveness continues in 2022, hesitancy may change. Microsoft introduced Mesh, a metaverse for its Teams platform, while Facebook renamed it Meta to better maximize its investment in augmented reality. The metaverse’s high-profile interest is significant because it can lure downstream AR innovators and suppliers into the spotlight.

    Marketers should be willing to try out augmented reality as a method to improve customer experiences. Snapchat has demonstrated this by building virtual pop-up stores for Wal-Mart and Coca-Cola.

    social media CMOs social media trends
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleFather’s Day – Stepping into father’s shoes
    Next Article 7 Factors holding your business back from long-term growth
    Anjali Singh
    • Tumblr

    I'm Anjali Singh. Writing is what I do. I look out for opportunities where I can learn and grow. I'm a creative and witty person. I'm quite artistic & I admire the art of different forms.

    Related Posts

    5 Best Video Editing Apps For Social Media

    March 30, 2022

    Effective Social Media Strategies: Tips and Tactics for Success

    March 15, 2022

    WeChat: What You Need To Know

    March 7, 2022
    Add A Comment
    Leave A Reply Cancel Reply

    Subscribe to Updates

    Get the latest sports news from SportsSite about soccer, football and tennis.

    Advertisement
    advertisement@unitedbusinessoutlook.com

    United Business Outlook Is An Online Magazine Providing Comprehensive Coverage And Analysis Of International Businesses From All Industries.

    We're social. Connect with us:

    Facebook X (Twitter) Instagram YouTube LinkedIn
    Top Global News

    UAE’s Economic Diversification Fuels Projected 5.7% GDP Growth in 2024

    February 4, 2025

    Elon Musk’s Rate Limit on Twitter: A Move to Combat Data Scraping and System Manipulation

    July 3, 2023

    Tesla to Partner with India for Business Expansion

    May 16, 2023
    Get Informed

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    © 2025 United Business Outlook | A Venture by Famezop Media.
    • Home
    • Get In Touch
    • Our Authors

    Type above and press Enter to search. Press Esc to cancel.