Serious writers come up with article ideas all of the time, without overthinking the procedure. They know that each article they publish is a piece of a bigger content marketing arena.
But the idea of generating content on a consistent basis often kicks us out before the starting bell even rings.
It can be fairly tough to consistently write amazing content that persuades visitors to stick around and learn about your unique selling proposition{USP}.
So, how do you break this chain and write consistently for your blog?
The pro writer’s approach to killer article ideas
Let’s imagine you’re the marketing director for a website that makes and sells boxing equipment.
You want to use business blogging to spread the passion, care, and knowledge your company puts into creating its personalized gear. The issue is that your message is only a few paragraphs.
It’s obvious that your small, single piece of content looks more like a press statement or About page than a self explanatory story that spreads across multiple blog posts.
You’re stuck with limited material when you need to develop a fascinating content series made up of many different articles that help boxers and boxing enthusiasts find your merchandise.
Instead of “throwing in the towel” and losing a marketing opportunity, look at your situation from a creative view point. You can get to know how to write articles fast by having a huge list of ideas ready to use.
With that in mind, here are a few ways a boxing equipment business could approach blog post writing. Note that each of the article ideas below can be applied to your niche to make your website a fresh resource in your industry.
Article ideas about products
These article topics are useful when you’re focusing on the value addition of your products or services.
1. Tell stories
This is where you get to show off your love of storytelling … with storyselling. Feature your individual products in different blogs, rather than simply listing that you sell gloves, bags, mouthguards, tape, etc. What are their special benefits? Which qualities make them unique? How are they the perfect purchase for your customer?
2. Customer testimonials
After you’ve published articles that spotlight each of your products, create additional posts with reviews about those products. Link the new posts to relevant old ones.
3. Reader discounts
Show your appreciation for your blog readers by awarding them with special offers or giveaways. After you’ve selected the right email software for your business, you can add an incentive to subscribe to your website, like a freebie or discount offer.
Article ideas that share your company’s story
People are often interested in your company’s values, so feel free to share your story in blogs.
4. Employee profiles
Love your team? Show that your employees are true boxing enthusiasts. You can format these posts in a “Question & Answer” format to make them easy. What’s his or her daily role? How does his or her skill set contribute to the company’s business objectives? You can add so much value with such easy additions to your articles.
5. Behind-the-scenes article ideas
Here’s another chance for you to tell stories — this time about day-to-day activities. They may seem mundane to you, but routines at your organization give insight into your operations. What’s it like to work at your company? Which best practices differentiate you from competitors? Why do customers love your products?
6. Philosophy
Use your blog to describe your mission statement (such as a writer manifesto) in a personable way. The casual tone that is appropriate on your blog allows you to make professional jargon more understandable. Why do you make and sell boxing equipment? What problems do your products fix? Why is your quality unparalleled?
7. Captivating visuals
Show your products in action with photos, slideshows, and videos. This is especially useful if you’re in an athletic or active industry like boxing, because images help potential customers get a sense of what it’s like to own your specific brand.
Article ideas that educate and illuminate
Your blog is the perfect place to share your knowledge and expertise.
8. Exclusive interviews
Always stay on the lookout for ways to educate your audience … one easy way is sharing the wisdom of other people in your industry. Asking professional boxers and trainers for their best tips will also help you think of additional blog post ideas.
