The Vegan Society has certified that the fast-food giant’s soy and plant protein nuggets are vegan. According to the company, vegan nuggets are made with soy and other “plant proteins” – the ingredients are not specified and tossed in a crispy batter like their traditional chicken counterparts.
The fast-food industry has been testing plant-based burgers for a few years, with many of them launching during Veganuary, when thousands of Britons cease to consume meat for various reasons.
It was revealed that Burger King’s plant-based Rebel Whopper burger from two years ago wasn’t suitable for vegans since it was cooked on the same grill as meat. The company got banned from advertising its Rebel Whopper, which used to get cooked with meat and egg, as vegan-friendly last year.
Vegan Royale burgers have been introduced as demand for these products has increased. You avoid products from animals, such as meat, fish, dairy, and eggs when you follow a vegan diet. By going meatless by 50%, Burger King says it will cut greenhouse gas emissions by 41%. It says its vegan nuggets taste like its chicken-based counterpart.
As part of its recent expansion into the UK, Rival McDonald’s has begun selling its vegan McPlant burgers, as well as some “accidentally vegan” Veggie Dippers. KFC has only released a plant-based version of its classic chicken burger, while McDonald’s has sold vegetarian nuggets based on potatoes, chickpeas, and corn in Norway.
In recent years, high popularity among Greggs’s vegan sausage rolls and vegan steak bakes have been seen.
Alasdair Murdoch, chief executive of Burger King UK, said the new vegan nuggets are “a significant milestone for the company and an essential step toward our goal of a 50% meat-free menu by 2030”.
Vegan Society reports that there will be about 600,000 vegans in the United Kingdom in 2019, four times in 2014. Mintel surveyed over 1,000 adults in Great Britain on their desire to cut back on meat consumption, and 49% said they would do so for health reasons. Among the motivators were weight management, animal welfare, and environmental considerations.
More about Burger King
Burger King has used many advertising programs, both successful and failed, since its inception in 1954. The “Hold the pickles, hold the lettuce…” jingle, which inspired the present Burger King mascot, and other well-known and parodied slogans such as “Have it your way” and “It needs two hands to handle a Whopper” were among the company’s output throughout the 1970s.
According to Burger King’s 2018 financial report, the chain operated 17,796 stores in 100 countries. Nearly half of these were situated in the United States, where 99.7% were privately owned and operated, with the new owners moving to approximately all franchise models in 2013.
Burger King has employed a variety of franchising models to grow its operations in the past. The way this corporation licenses its franchisees varies by location, with some regional franchises, known as master franchises, in charge of selling franchise sub-licenses on behalf of the company.