Content creation can be difficult, being in charge of so many different forms of content might feel like a lot of pressure.
Especially when all of the finest content strategists are telling you that you need to publish this new eBook or infographic. Then, once you’ve completed all of that, you’ll need to create a new course and a new webinar.
It can feel as if it never ends, and it can be quite stressful. However, I prefer to keep things simple.
That is why I wrote this blog post to highlight the three sorts of content you should be producing every day in order to continue to grow and build your business or brand.
There are three different sorts of material.
It’s three different sorts of material based on my #R3MAT Method of delivering the right message to the right person at the right time.
Any material you publish should have a purpose and be targeted at a certain audience. People that follow you on social media or support your business come in all shapes and sizes. Those individuals have various ties with you and are at various phases in their lives.
Some people, for example, are unaware that your company exists, while others have been loyal consumers for 30 years. Everyone is unique.
As a result, we should create material that is tailored to that specific group of people, those who need to know who you are.
These are the folks who should be spending their money with you and informing the rest of the world that they should as well. And no single content marketing tool or strategy will guarantee that you’ll know where your target audience spends their time online.
That’s when we get to the first form of content you should be producing on a daily basis.
The Three Types Of Content You Should Be Producing On A Daily Basis:
1. Create ATTRACTIVE Material This is possibly the most valuable form of content you can create.
I still want you to give each piece of material the same amount of weight. Every stage of the buyer’s journey, and every component of it, must give each person exactly what they desire.