Question of the day: Is it time to rebrand your business?
Work on your new verbal and visual brand
Since my website used to be all about branding, I have SO many links for you!
They’re all organized under the Build an Online Brand category page on my site.
My advice? Start with your verbal brand first. Work on the words before the visuals.
Once you know what you want to say, you can choose colors, fonts, and imagery that will speak your message.
How to update brand mentions on your website
My team and I became fast friends with the Google search:
site: yourcurrentdomain.com “Your Current Brand”
This search will surface all of the pages and posts that currently mention your brand name.
This is the most time-consuming part of rebranding your business!
You or someone on your team needs to go through this content and update the language. Every time a post or page is updated, you need to submit it to Google Search Console to be re-indexed.
Once this part of the project is done, it’s time to start telling your email list.
How to introduce your new brand to your email list without tanking your deliverability
I was terrified to change my sending domain to ConvertKit. My deliverability numbers are great right now, and I didn’t want to lose that status.
So I consulted with the support team and followed their plan of action to the letter.
They recommended first sending 2-3 emails letting my subscribers know they’d start getting emails from a new domain name in the future.
Next recommendation: send the first 2-3 emails from the new domain only to subscribers who opened the previous 2-3 emails.