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    Home»Top Global News»Is It Time to Rebrand Your Business? Watch for These 3 Red Flags

    Is It Time to Rebrand Your Business? Watch for These 3 Red Flags

    Nishita GuptaBy Nishita Gupta4 Mins Read Top Global News March 27, 2022
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    Rebrand Your Business
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    Question of the day: Is it time to rebrand your business?

    Can’t believe I’m saying this, but I just blew up the brand I’ve been building since 2010.

    Rebrand Your Business System is gone. For good.

    In the midst of the rubble and the dust, one person stands alone, looking wary and a little afraid.

    It’s me.

    My new brand is “PamelaWilson.com”

    Why would I switch to a personal brand after all of these years as a business brand?

    And how does anyone know when it’s time to change their brand?

    Let’s look at three red flags and where to start when rebranding your business.

    1. Your brand is attracting the wrong people

    Businesses change over time.

    Your audience may change, your offers may change, the way you deliver them may change. It’s important that your brand reflects the online business ideas you’re working on today.

    TIP: If your brand doesn’t speak to what you do now, it’s time for a change!

    This is exactly why I changed my brand, by the way. I started out helping people build their brands, so I called my business BIG Brand System, and used the tagline: Your business may be small, but your brand can be big.

    Now, I coach people to build profitable online businesses.

    Branding is just a small piece of the work we do together.

    Since I started my business, I’ve written three books, built a dozen courses, become a keynote speaker, and have taught thousands of online business owners.

    The one common thread between all of these things? Me. That’s why I decided to rebrand under my own name.

    If your brand doesn’t say what YOUR business does, start fresh. Who do you help and how can you describe that?

    2. Your brand is outdated and irrelevant

    Brands don’t have an expiration date!

    But if it has been a while since you really looked at your brand, it might be time to take a second look.

    Maybe you don’t need a full rebrand — maybe you just need a new tagline that reflects what your business offers today, perhaps after you’ve learned how to create digital products.

    TIP: If it’s been a while since you’ve taken a look at your brand, ask friends and colleagues to look at it and explain in their own words what THEY think your brand is all about.

    If it’s saying what you want it to say, excellent.

    But if it’s communicating something else entirely, that’s a red flag that means it’s time to rebrand your business.

    3. Your business has moved beyond your original brand

    Do you know how you don’t like to have people over when your home is messy?

    It’s the same thing when your brand is messy … You don’t feel like sharing it because it’s not a positive reflection of you and what you do.

    Your brand and business blogging should make you feel like you want to stand up straighter and share it loud and proud. You should feel excited to share it!

    TIP: Do a quick gut check. Does sharing your brand not feel great right now? If so, that’s another red flag you should pay attention to!

     

    IF YES THEN DO THE FOLLOWING

     

    Work on your new verbal and visual brand

    Since my website used to be all about branding, I have SO many links for you!

    They’re all organized under the Build an Online Brand category page on my site.

    My advice? Start with your verbal brand first. Work on the words before the visuals.

    Once you know what you want to say, you can choose colors, fonts, and imagery that will speak your message.

    How to update brand mentions on your website

    My team and I became fast friends with the Google search:

    site: yourcurrentdomain.com “Your Current Brand”

    This search will surface all of the pages and posts that currently mention your brand name.

    This is the most time-consuming part of rebranding your business!

    You or someone on your team needs to go through this content and update the language. Every time a post or page is updated, you need to submit it to Google Search Console to be re-indexed.

    Once this part of the project is done, it’s time to start telling your email list.

    How to introduce your new brand to your email list without tanking your deliverability

    I was terrified to change my sending domain to ConvertKit. My deliverability numbers are great right now, and I didn’t want to lose that status.

    So I consulted with the support team and followed their plan of action to the letter.

    They recommended first sending 2-3 emails letting my subscribers know they’d start getting emails from a new domain name in the future.

    Next recommendation: send the first 2-3 emails from the new domain only to subscribers who opened the previous 2-3 emails.

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    Nishita Gupta

    A fun-loving and curious person! who likes to write, explore and learn new things!

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