Story selling helps you thoughtfully deliver stories that persuade people to take action. It enhances your content marketing and copywriting to sky rocket sales.
If you’re thinking how to make some money online as a writer who works in marketing, advertising, or some other creative field, then you’re going to be thrilled to know all about storyselling.
Writers who provide services to businesses profit from storyselling because your talent to make stories that stimulate action make you a writer companies would want to hire.
And if you sell products, your ability to make words in your business blogging that drive action help projects make the choice to buy the services you offer.
What exactly is storyselling?
Beginning a blog to market the products or services you trade online is a great first step, but you can’t just write articles about anything that strikes your mind (or play just what you feel, for that matter).
Your blog post ideas have to tell persuading marketing stories that help you stand out from a crowd.
That’s where storyselling comes into the picture. It makes sure that all of the time and effort you put into writing good content doesn’t go to waste, so you actually attain your goals. Blogging could be a hobby, but storyselling turns your blog into a business.
7 steps to killer storyselling
The step-by-step guide below will get you going with the basics of great storyselling to help your online business ideas come to reality.
You’ll be positioned to create a blog that builds your business.
Step #1: Copywriting fundamentals
Unfortunately, nothing sells on its own.
Smart content entrepreneurs know that people get to know about great businesses through marketing and advertising.
So, the first step to storyselling is getting to know the ideal person who is the best fit for what you sell. With copywriting, you speak directly to one individual.
In order to do that, you need to personally get to know that prospect.
- What problems do they need corrected?
- What desires do they need completed?
- How can you make their lives simpler?
- Which type of language do they utilize?
- What makes them smile?
- What makes them feel inspired?
- Who do they turn to when they need to talk to some person?
- When are they ready to buy goods?
- Why haven’t other solutions helped?
- How can you help them in ways other businesses can’t?
If you have an amazing, original product or service, your target audience should be excited to hear about it.
Step #2: Storyselling combines content marketing and copywriting
If you have an irresistible offer, weak marketing actually does all a disservice.
But what actually is copy? And how does it fit in with content marketing?
In short, copy is creative text that intentionally makes someone do business with you.
Step #3: The art of persuasion
Here’s a 5-step template to help persuade them to do business with you:
- Where your potential customer is on their buying journey
- What do you have to offer?
- What it’s going to do for them
- Who you are
- What the potential buyer needs to do next
Step #4: Magnetic headlines
When you start analyzing ads you come across every day, you’ll notice that they don’t get views if one critical element isn’t in place: the headline.
Headlines grab attention so that the rest of your writing gets read. They’re the most essential part of your storyselling.
Because without a attractive headline, it doesn’t matter how many great details you go on to tell your reader about.
Step #6: Overcome objections
A business needs to be aware of plausible reasons why someone may not choose their product — and then address those concerns head-on.
Effective copy addresses the conversation already going on in a prospect’s mind, and the better your storyselling can soothe any doubts a person may have about purchasing your product or service, the better your chances of gaining a customer or client.