Are you stressing over how to grow your Instagram account? Then you’re at the right place. We’ll show you 10 ways to obtain more Instagram followers without using spam accounts or bots in this blog.
In 2022, how do you get more Instagram followers?
Here are 10 tried-and-true methods to use on your Instagram account this year if you want to grow your following:
- Make use of Instagram Reels.
- Optimize the captions of your posts for search.
- Create a powerful first impression by curating your profile.
- Make a significant investment in your hashtag strategy.
- Organize a giveaway on Instagram.
- Collaborate with brands and influencers.
- Create content that is easily shared (including memes)
- With a branded hashtag, encourage user-generated content (UGC).
- Make your content accessible to a wide range of people.
- Post regularly
1. Instagram Reels
If you haven’t yet started posting Instagram Reels, you may be missing out on a tremendous opportunity to increase your following.
Instagram’s short-form, looping video tool, Reels, is still one of the best methods to reach new users on the platform. Unlike the majority of the Instagram experience, viewers in the Reels feed are fed high-interest content from both followers and non-followers.
This implies that the Reels you create can easily reach out to people who aren’t on your follower list, increasing your visibility and growing your following. For the best results, follow these steps:
- In your Reels captions, use keywords and hashtags to characterize your video content.
- Make use of popular sounds.
- To encourage return views, keep your Reels concise.
- Produce unique stuff.
- Add on-screen text for viewers
- Aim for high-definition video
Even if your brand or business doesn’t seem like a natural fit for Reels, there are still opportunities to succeed. Experiment with popular trends, take fans behind the scenes, or even show your product before and after.
2. Optimize the captions of your posts for search
A big Instagram technique for boosting your following is to optimize your posts for search. English-speaking users in six countries can now search Instagram using keywords, thanks to a recent Instagram upgrade.
According to The Verge, the Instagram team examines a lot of aspects when surfacing relevant results, including “kind of material, captions, when it was posted,” and more. Machine learning is also used to “identify the highest quality material that is relevant to you.” For the time being, only grid posts will be shown.
3. Create a powerful first impression by curating your profile.
For turning profile visits into followers, you’ll need a well-planned Instagram feed that displays your niche.
When someone visits your profile, you want them to understand what it’s all about right away. Use a visual planner tool to curate your Instagram grid before you publish to establish a consistent style that promotes your business.
Consider how your postings fit together as a whole and how they make a first impression on someone who visits your profile for the first time.
4. Use Hashtag Strategy For Instagram
Instagram hashtags are one of the most powerful development strategies available to you, and they shouldn’t be disregarded.
After analyzing over 18 million Instagram feed posts, we determined that as the number of hashtags increases from one to 30, the reach rate improves by 11% (from 24% to 35%). To put it in context, a 20K follower account will reach an additional 2.2K accounts per post.
If you’re not sure which hashtags to use, try using one of the Hashtag Suggestion tools, which will present you with 30 related hashtags ranked by relevance that you can use in your post captions.
5. Organizing Giveaways On Instagram
Hosting an Instagram giveaway might be one of the most efficient ways to quickly expand your following.
With the appropriate strategy, you may reach thousands of potential new followers while also strengthening your brand’s feeling of community. Set explicit entrance requirements that complement your development objectives, such as tagging a friend in comments, sharing Instagram Stories, and following your account.
Instagram giveaways are especially useful when they are hosted in collaboration with a creative or business that shares your target demographic.
This takes us to our next Instagram growth approach…
6. Collaborate with brands and influencers
Collaboration with like-minded influencers and brands is a huge win-win situation. You’ll be able to reap the benefits of brand association and gain access to a new audience.
What’s the best news? Collaboration doesn’t have to be expensive. Simple and mutually beneficial partnerships are some of the most effective. Similarly, you don’t need to collaborate with mega-influencers to make a difference. Nano and Micro-influencers have higher engagement rates than macro-influencers, and their rate cards for sponsored articles are often smaller.
To reach the same audience size as a Macro influencer, you’ll need to work with more Nano or Micro-influencers, thus the best technique will depend on your bandwidth and money constraints.
7. Create content that is easily shared (including memes)
Creating shareable content is a terrific place to start when it comes to naturally reaching new audiences.
Inspirational quotations, instructional carousel articles, and on-trend memes are all tried-and-true formats, and one viral post can reach tens of thousands of people. Memes, in particular, are extremely effective in spreading viral content, especially when they draw into current events. They’re frequently amusing or creative, and they usually combine text and imagery.
To make an effective meme, strike a balance between the popular visuals you’re using, your target audience’s sentiment, and your brand’s niche.
8. Encourage user-generated content (UGC)
Encourage your followers to share user-generated content (UGC) to increase brand exposure and boost your Instagram following.
It’s also quite simple to share user-generated content. Followers can tag your brand or use your branded hashtag.
9. Make your content accessible to a wide range of people
Over 430 million individuals worldwide are deaf or hard of hearing, and at least 2.2 billion have eyesight problems. Here are four easy steps you can take right now to make your Instagram account more accessible and inclusive:
- Subtitles or text overlays can be added to video content (including Instagram Videos, Stories, and Reels)
- During storytelling and films, mention visual details
- In Instagram hashtags, capitalize each word. This makes it easier for screen-readers to read them aloud correctly.
- In the name field of your bio, include keywords.
Instagram has just offered auto-generated captions for stories in 16 languages, making it easier than ever to make your content more accessible.
10. Post Consistently On Instagram
Consistency is the name of the game when it comes to Instagram growth.
One of the most important results was that accounts with more regular posts had more followers. Quality content that provides real value to your readers, on the other hand, should always take precedence over quantity.
Growing your Instagram account may appear to be a difficult task, but with the appropriate approaches and ideas, you can certainly increase your Instagram followers.
Posting creative material, targeting the correct people, and taking advantage of Instagram’s new features and trends are all part of the strategy.
So, are you prepared to expand your Instagram audience?