Top Social Media Content To Create
Your social media success is dependent on the quality of the content you provide. Small businesses, on the other hand, face a lot of obstacles when it comes to creating effective, high-performing content. Content strategies typically feature a diverse mix of content kinds to help overcome these obstacles.
You’re well aware that you’ll need to come up with new social media content ideas to keep your followers engaged and attract new followers to your account. However, being innovative every day and delivering content gold across several platforms can be exhausting.
As a result, we’re here to assist you. You’ll keep your social media strategy ahead of the curve with this cheat sheet of good content ideas for each major social platform. Never again will you be staring at a blank content calendar.
-
Produce video content
Every major social networking platform allows you to share video content via direct video posts and/or platform-specific video options like Instagram’s IGTV and Reels. To make social media videos, you don’t need to be a pro videographer. In fact, “great production quality” did not even crack the top five reasons why people watch videos. Videos that relate to their hobbies and passions or teach them something new pique people’s curiosity.
To get started with video, all you need is a smartphone. You can shoot and edit movies right on your phone, and add text with apps like InShot or Clips. Tools like Vyond are wonderful for making animated video material if you want to get fancy.
It’s a cold-hard fact that slow-mo makes even the most mundane chores look cool. You’re ready to go once you’ve added some music.
-
Host a competition or a giveaway.
People adore freebies. It’s a fact.
Double fact- a giveaway is a simple and effective approach to quickly fill a gap in your content calendar.
Throw in a product image and some entry guidelines, as Fig. does here, and you’ve got yourself a completed Wednesday afternoon Instagram post.
Alternatively, check out our list of innovative social media freebies for ideas on how to take your content to the next level.
-
Create a tutorial or how-to
Create a tutorial or how-to video to share your knowledge. This adds value to your followers and solidifies your position as an expert in your subject (or at least gives you cred as an entertainer).
The hypnotic cleaning guidelines from Go Clean Co are a terrific example and a great resource to offer the next time your friend says, “Wait, I’m meant to clean my washing machine?”
-
Make Use Of Live Feature
Live streams have grown in popularity to the point where every major social media platform now offers a live video option.
Consider your topic and audience when determining where to go live (Facebook, Twitter, Instagram, LinkedIn, etc.). For example, if you have more Instagram followers and greater engagement rates, going live on that platform is likely to yield the best results. Your topic matter, on the other hand, should have a role in your decision. Even if you have fewer followers on LinkedIn, it would be a great place to talk about your company culture and open roles.
Loneliness does not have to be a part of life. Ask your followers to submit questions and requests before time, or ask them to participate in the comment section while you’re live on Instagram. Instagram offers a neat feature that allows you to split your live screen with admirers and invite them to join you.
-
Repurposing of social media content
Why squander a fantastic piece of material by sharing it only once? Repurposing material saves time and allows you to reach out to a wider audience across social media platforms.
Repurposing does not imply that you must share the same content across multiple social media platforms. To put it another way, think of Marge Simpson in her Chanel suit. She starts with a single piece of high-quality clothing and cuts and sews it into a variety of new outfits. When it comes to repurposing your social media content, the fabric remains the same, but the result is something fresh and unique.
Ideas for repurposing content include:
-Make a tweetstorm for Twitter or visuals for an Instagram Carousel post using a blog article.
-As an infographic or a series of graphics, present key findings from a whitepaper or study.
-Break down webinars and demos into bite-sized social media content.
When repurposing content, the idea is to focus on re-sharing the same basic message in a new format.
-
Make Memes
They’re brief, sweet, and funny.
To put it another way, memes are the PERFECT form of entertainment for the stressed-out customer.
Incorporate meme postings into your content calendar. Choose days and hours when your audience is likely to be unwinding or relaxing. Most social media networks will tell you when your target audience is most active. You can utilize that information to post memes at the appropriate times.
KEY TAKEAWAY: Using memes in your business is a terrific way to provide some much-needed humorous relief to your audience. You can show off your brand’s sense of humor or offer your message in a fun package by participating in funny trendy meme formats.
-
Show Behind The Scenes
Whether it’s a live or edited video, your audience wants to know what’s going on behind the scenes, so provide it to them.
With a behind-the-scenes film of their session with K-pop stars BTS, Billboard did just that.
However, you don’t need pop stars to make a splash with this type of material. Give a tour of your office or demonstrate how your window display in your physical store is put together: consumers appreciate an actual look behind the polished final photographs that end up in the feed.