Introduction of SEO
Are you planning to set up a website for your business? Or, thinking about reviving the existing one? If yes, then it’s crucial to know how you will bring the target audience. And how to increase traffic on your website. You must have heard the term SEO, one of the ways to help you with this. If not, then don’t worry! We are here to help you out. And let you know the basics of SEO. Firstly, let’s discuss what it is all about!
What is Search Engine Optimization?
SEO stands for Search Engine Optimization. It’s the process of optimizing your web pages to rank them higher in Google and other search engines. Moreover, it focuses on improving rankings in ‘organic’, or unpaid, search results. It improves the visibility of your website when people search online. There’s no doubt that SEO should be a part of your marketing strategy if you want to boost traffic to your website.
Let’s look at an example to help you understand: If someone wants to learn more about or buy a makeup kit, all they have to do is put makeup-kit into the search bar. Then Google may display information such as where to locate affordable makeup kits, the best brands, and the makeup kit necessities, among other things. In other words, everything relevant to makeup kits that can be found on the Internet will be displayed. The keyword here is MakeupKit! So, if you’re writing an article about the same, you’d like it to appear on the “first page,” right? SEO will help you do so.
To rank on top and make the reader click on your blog you need to use the right keywords, present quality content, and implement SEO strategies to rank higher than other websites with articles on the same keyword (here- MakeupKit). This is what SEO marketing is all about. It’s about convincing Google that you’re unique and authoritative. Keep scrolling to read the basics of SEO marketing.
How To Do SEO Marketing?
Understanding SEO is one thing, but putting it into practice requires a lot of effort and time. You can’t make a change and expect to see effects the next day. SEO necessitates continuous effort with the objective of long-term success.
Below are a few pointers that are to be considered in order to attain high rankings.
High-quality content
- Creating high-quality content is a basic requirement and we all know that. But how can one create quality content? Below are a few tips for you:
- Understand audience intent
- Know who your target audience is and what they like to read
- Keep your texts small and impactful.
- Make it informative as much as you can. Your content should have answers for every question your user is looking for.
Keyword Research
The three most critical factors of keyword research are finding relevant keywords with high search volumes and low keyword difficulty. Choose the right keywords to bring the right audience. Otherwise, there is no point in ranking higher in search engines, with the wrong audience.
Make sure the content is fresh. For better keyword research, you may spy on your competitors. Competition analysis is essential for SEO marketing. Know who you’re standing up against. Search intent is the next and crucial thing to know. Instead of seeing what people type in, try figuring out what they are searching for.
HTML
SEO marketing relies heavily on HTML. Having the correct tags, headers, and descriptions on your site is a key component of SEO marketing. Without them, it’ll be difficult for Google to understand what your content is about and why it should rank higher than your competition.
Site Architecture
It is significant to consider the architecture of your site when designing it. If your users can’t navigate your site easily, it loads too slowly, and some elements are hard to find, Google will have a difficult time navigating it as well. But SEO is not as easy as it sounds. You’ll come across many terms once you dig into SEO. Well, it’s not rocket science either. Moving forward, let’s discuss further how it works.
How Does SEO work?
By using technical, on-page, and off-page optimization tactics, marketers effectively convey to search engines what their website does and why they believe it should rank higher. Wait, now what is on-page and off-page optimization? Keep reading to understand these terms. According to these terms, you categorize SEO activities based on whether they are done on the site or off.
On-Page SEO
Rankings of your pages are partly influenced by on-page SEO factors. On-page SEO factors include the things on your website that you can directly affect. This category consists of technical factors (e.g. your code quality or the speed of your website). As well as content-related factors, such as the structure of your website and the quality of its copy. These are all crucial on-page SEO factors that you can improve.
Off-Page SEO
The off-page SEO factors include links from other websites, social media attention, and marketing activities that aren’t part of your website. Although not impossible, these factors can be trickier to influence. Off-page SEO focuses on getting quality backlinks that show search engines that your site is authoritative and valuable. Link-building may include such techniques as Guest blogging, Email outreach, Broken link building.
Conclusion
It is crucial to remember that on-page and off-page optimization activities are essential to any successful search engine optimization strategy.
There is a lot more to discuss. However, for a beginner, I think this information is enough for you to get started with SEO marketing.