It’s OK to stare at your non-fungible tokens on your phone or laptop screen, but why not remind everyone who comes to your place of how much money you spent on digital art NFTs by displaying them on your TV screen? Somehow, we’re living in a world where it’s going to become a reality: Samsung has announced that its 2022 TV lineup would include comprehensive support for NFTs.
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in a press statement. “In 2022, Samsung is rolling out the world’s first TV screen-based NFT explorer and marketplace multipostor, a groundbreaking platform that allows you to browse, purchase, and display your favorite art — all in one place.”
According to Samsung, this platform (shown above) will allow creators to “share their art with the world” and let potential buyers:
- Preview an NFT before purchasing it
- Learn about an NFT’s history and blockchain metadata
Samsung is also minding the details when it comes to previewing NFTs on its 2022 televisions. A smart calibration feature on the TVs will automatically adjust display settings “to the creator’s preset values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality.” You’ve heard of things like Dolby Vision or Netflix Calibrated Mode, and now NFTs will get a similar treatment.
More details on the NFT platform should be made available as the 2022 TVs start shipping in the coming few months. In accordance with today’s news, Samsung became the first big TV manufacturer to support NFTs to such a significant degree. Are we witnessing the kickoff of a trend? Is there no going back? Might your next Roku or Amazon Fire TV also come with some level of NFT integration?
ABOUT SAMSUNG GROUP
The Samsung Group (or simply Samsung) is a South Korean multinational conglomerate with headquarters in Samsung Town, Seoul. It is made up of a number of related businesses. The majority of them are united under the Samsung brand, which is the biggest chaebol in South Korea (business conglomerate). Samsung has the eighth greatest worldwide brand value as of 2020.
Lee Byung-chul launched Samsung as a commercial company in 1938. The company expanded into food processing, textiles, insurance, securities, and retail during the next three decades. In the late 1960s, Samsung entered the electronics business, and in the mid-1970s, it entered the construction and shipbuilding industries; these industries would drive the company’s following expansion. Samsung was divided into five business organizations after Lee’s death in 1987: Samsung Group, Shinsegae Group, CJ Group, and Hansol Group, and Joongang Group.