Which social media platforms do Millennials prefer to use?
On these social media platforms, who do they like to “follow”?
Millennials spend roughly 2 hours and 38 minutes every day on social media, according to research by GlobalWebIndex. The average Millennial Internet user has over 9 social media accounts, indicating that they aren’t spending this money on just one platform. Multi-networking has become the standard.
Businesses that have a vibrant, engaging social media presence are more likely to attract millennial spending. Companies that personalize the shopping experience have a better chance of getting these young adults to reciprocate—with their money.
Here, we’ll go over what millennials are (because let’s be honest, who aren’t?) and how you may reach out to them using their preferred social media sites.
What Exactly Are Millennials?
You may have preconceived notions about who millennials are and how they live.
However, having some true information is beneficial. How can you cater to an audience about whom you know very little?
Millennials are people who were born between 1981 and 1996. That puts them between the ages of 24 and 39. You probably didn’t expect a millennial to be over 40 years old!
So, instead of selling to kids, you’re selling to job-holding, graduate-aged young people.
Millennials are the first generation to have grown up in the digital age. Everything they do is done with technology: grocery shopping, GPS, remote controls, talking, and working. That’s why it’s crucial to know which social media platforms they utilize (because they are indeed using it).
Another reason it’s important is that standard marketing strategies don’t work as well with millennials as they do with older generations.
Millennials put forth the effort before making a purchase. They do their homework, poll their friends, and try things in stores or through free trials. They want to know that whatever they’re spending their hard-earned cash on is worthwhile.
Communicating with them through targeted social media marketing efforts is one approach to demonstrate that your product is worthwhile. Personalize their buying experience, treat them as individuals, and engage with them online by resolving issues or complaints.
Let’s move on now that you have a better idea of who millennials are (and why you need them!).
What Social Media Platforms Do Millennials Use?
Millennials use social media more than once a day. Approx. 79 percent of them.
They also spread their attention over numerous platforms rather than focusing on just one.
This is fantastic news for you because it means you have more choices about how to spend your marketing expenditures. It’s only natural that advertising on many platforms would boost your exposure. However, even dabbling in the top few is beneficial.
So, here are a few sites that you should seriously examine.
Millennials On Facebook
At least once a week, 87 percent of millennials use Facebook. This figure is far greater than that of previous generations; for example, only roughly 36% of Gen Z uses Facebook once a week.
So, when it comes to the millennial generation, Facebook is still the clear leader in social media. Its key strength is the variety of material it offers, which ranges from text-based to graphic and everything in between.
This type currently appeals to millennials.
Millennials On YouTube
At least once a week, 86% of millennials watch YouTube videos. This is a huge quantity, especially when you consider that video marketing has been the most effective marketing strategy in recent years.
If your website has video content, it’s 53 times more likely to appear on the first page of Google’s search engine results.
When promoting using video, keep in mind that the typical attention span is only approximately 30 seconds. So keep your films under two minutes long—30 seconds to catch people’s attention and 90 seconds to sell your goods or service.
Millennials use Instagram at least once a week, according to 71%.
The lack of information and writing on networks like Instagram appeals to many younger generations. They receive all of the nice pictures without the irritating rants or long-winded discussions.
On Instagram, 80 percent of users follow at least one business account, but most follow multiple. At least once a day, 200 million users actively view business profiles. Over half of the app’s users use it to find new items or services.
Snapchat, Twitter, and Pinterest are all popular social media platforms
At least once a week, 52 percent of millennials use Snapchat. At least once a week, 42 percent of millennials use Twitter and Pinterest.
People use these applications for the same reason they like Instagram: they have all of the aesthetics without any of the ‘boring’ content. It’s also rather short-lived, appealing to their desire for immediate fulfillment.
On Pinterest, business sites account for 75% of saved pins. Every day, two million people pin things!
Twitter is a fantastic way to get the word out about your company all around the world. When trying to expand your business worldwide, keep in mind that 78 percent of users are located outside of the United States.
Read on to learn more about how Snapchat and TikTok are similar video services.
TikTok
Hello, there’s a new youngster on the street!
In October 2018, TikTok was the most downloaded app in the United States. It’s nothing to be ashamed of.
Because video advertising on this platform is still in its early phases, your brand has the chance to lead the charge in your industry.
Why should you start advertising on a platform you may not even be aware of?
TikTok has up to 500 million active users worldwide, who spend an average of one hour per day on the app.
Consider using similar efforts to those you’d use on Instagram when it comes to advertising on this channel.
The Final Takeaway
When we look at last year’s statistics on millennials and social media, we can see that this generation is strongly reliant on it. They spend the majority of their time online, so it’s no surprise that most marketers are seeking for fun methods to reach out to them. Because brands need to discover how millennials use social media. And become more familiar with this generation, advertising and promoting to them might be tempting.