Story selling helps you thoughtfully deliver stories that persuade people to take action. It enhances your content marketing and copywriting to skyrocket sales.
If you’re thinking about making money online as a writer in marketing, advertising, or some other creative field, you’ll be thrilled to know all about storytelling.
Writers who provide services to businesses profit from storytelling because their talent to make stories that stimulate action make you a writer company would want to hire.
And if you sell products, your ability to make words in your business blogging that drive action help projects choose to buy your services.
What exactly is storytelling?
Beginning a blog to market the products or services you trade online is a significant first step, but you can’t just write articles about anything that strikes your mind (or play just what you feel, for that matter).
Your blog post ideas must tell persuading marketing stories that help you stand out.
That’s where storytelling comes into the picture. It makes sure that all of the time and effort you put into writing good content doesn’t go to waste so you attain your goals. Blogging could be a hobby, but storytelling turns your blog into a business.
Seven Steps to killer storytelling
The step-by-step guide below will get you going with the basics of great storytelling to help your online business ideas come to reality.
You’ll be positioned to create a blog that builds your business.
Step 1: Copywriting fundamentals
Unfortunately, nothing sells on its own.
Innovative content entrepreneurs know that people get to know about great businesses through marketing and advertising.
So, the first step to storytelling is getting to know the ideal person who is the best fit for what you sell. With copywriting, you speak directly to one individual.
To do that, you need to get to know that prospect personally.
- What problems do they need to be corrected?
- What desires do they need to be completed?
- How can you make their lives simpler?
- Which type of language do they utilize?
- What makes them smile?
- What makes them feel inspired?
- Who do they turn to when they need to talk to some person?
- When are they ready to buy goods?
- Why haven’t other solutions helped?
- How can you help them in ways other businesses can’t?
If you have an excellent, original product or service, your target audience should be excited to hear about it.
Step 2: Storytelling combines content marketing and copywriting
If you have an irresistible offer, weak marketing does all a disservice.
But what is copy? And how does it fit in with content marketing?
In short, a copy is a creative text that intentionally makes someone do business with you.
Step 3: The Art of Persuasion
Here’s a 5-step template to help persuade them to do business with you:
- Where your potential customer is on their buying journey
- What do you have to offer?
- What it’s going to do for them
- Who you are
- What the potential buyer needs to do next
Step 4: Magnetic headlines
When you start analyzing ads you come across daily, you’ll notice that they don’t get views if one critical element isn’t in place: the headline.
Headlines grab attention so that the rest of your writing gets read. They’re an essential part of your storytelling.
Because without an attractive headline, it doesn’t matter how many great details you go on to tell your reader about.
Step 6: Overcome objections
A business needs to be aware of plausible reasons why someone may not choose their product — and then address those concerns head-on.
Compelling copy addresses the conversation already going on in a prospect’s mind, and the better your storytelling can soothe any doubts a person may have about purchasing your product or service, the better your chances of gaining a customer or client.